These descriptions help your buyers understand what the art is about. Here's how it works...
- The Short Description only needs to be one sentence.
- While the short description is only one sentence, the Long Description gives more detail. It can explain more about the subject or the reason you painted this piece. You might talk about the inspiration behind the work, the feeling it brings out in you.
Everything you write in the Long Description helps the buyer understand more about the art hopefully inspiring them to press the Add To Cart button! It doesn't have to be written by an intellectual (unless you are one) so no mere mortal can understand what you are saying - it just has to be written in words that will help buyers understand and enjoy.
Did you see what I did there - The Short description is one sentence, the Long description is two paragraphs. You write what is appropriate for your art and your style.
Here's a real example from the website - De Gillett and her artwork "Opaline"
- SHORT - Australian opals are so incredibly complex; it's taken me many, many attempts, and many layers of paint to capture them on canvas. Persistence is my middle name!
- LONG - I love the way really wet paints interact. The flows and transparencies bloom and develop as it dries, allowing for complexities so unique I couldn't reproduce them if I tried. Opals are just so preciously unique themselves that it seems only right to use my self-developed technique of "gesso soup" to make them appear on canvas in all their magnificence. It was burying gold in those layers that finally solved the riddle.
YOU NEED TO GET THE BUYER EXCITED!
In the real world where you can stand beside someone as they admire you art, you can answer their questions, explain the story behind the piece and help them make a decision to purchase.
Online sales are different - you must provide the answers to their questions in writing, in a way that allows them to understand the art and still get excited enough to buy.
Here's what I recommend... don't rush to fill in the Artwork Listing Keywords form online. Have the form open, look at the things you need to write - it's only these two things, the Short and Long Description - everything else is a checkbox.
- Don't start in the form - open a Word document or Google Doc and write them offline so you consider carefully everything you write.
- If you like, ask someone you know to read them and see if it all makes sense.
- SPELLCHECK! Be sure that all the spelling is correct and check your grammar as well. Having someone proof-read your work is ideal because we often get caught up in the moment, read and re-read the same thing and miss something really obvious! What makes sense to us, may not be easily understood by someone else.
- Then... when you are totally happy with your work, open the form, copy and paste each description into the appropriate box.